Definitions. Capitalised terms not otherwise defined, shall have the meaning set forth below:

• The “Website” means, collectively, all of the Project’s Internet properties, including without limitation https://www.ambience.in.ua, any mobile applications, any APIs provided to access Project’s Internet properties, and any other websites that interface with https://www.ambience.in.ua;
• “Cookie” means a small amount of data generated by the Website and saved by User’s browser; it is used to provide analytics, remember information about User, including login information;
• “Devices” mean any Internet connected device such as phone, tablet, computer or any other electronic device that can be used to visit the Website and use the Services;
• “IP address” means a number assigned to a device connected to the Internet to identify the geographic location from which this device is connecting to the Internet.
• “Confidential Information” shall mean any non-public, proprietary information including, but not limited to email address(es), telephone number(s), or password(s) used by Customer to access its account and to receive the Services; and
• “Dispute” means any dispute, claim, or controversy between User and the Project regarding any services provided, whether based on the Agreement, statute, regulation, ordinance, tort (including, but not limited to, fraud, misrepresentation, fraudulent inducement, or negligence), or any other legal or equitable theory. 

Effective Date. This Agreement shall commence on the earliest of the following dates (a) the date when User starts using the Services or (b) the date when User submits a completed Registration Form, or (c) pays a subscription fee. The Agreement shall continue unless it is cancelled or terminated as provided herein or User stops using the Services. 

Modifications.  The Project can add, change, or remove any provisions of this Agreement, at any time by posting the updated Terms of Use on the Website and by notifying User through an announcement on the Website and/or, depending on User’s account status, via email at the Project’s sole discretion. By using the Services after the Project has updated the Agreement, You agree to all the updated Terms of Use. If You disagree with any of the updated Terms of Use, You must stop using the Services. 

Project’s Purpose. The purpose of this non-governmental commercial project is to help Ukraine’s guests and residents make their stay/life in Ukraine safe and comfortable. This initiative is expected to contribute to Ukraine’s business and social development.

Project’s Services. We focus on helping our Users save their time (specifically, information online search and assessment time) and find better prices by offering them information that might be useful for making their stay/life safe and comfortable in Ukraine. At this stage, We offer our Users essential information about local practices and large local providers of goods and services. Any information about those local providers shall be viewed as our suggestions not endorsements. We expect that Users will use the provided information to make themselves familiar with Ukrainian practices and traditions and reach out to local providers of goods and services when they need to get specific goods and/or services in Ukraine or even outside the country. 

Changes in the Services. We reserve the right to modify, suspend or discontinue, temporarily or permanently, the Services or any part of them with or without notice and without liability to a User. The Project may make changes to the Services at any time. You understand and agree that the Services are evolving and all updates of the Services will be (a) deemed to constitute an integral part of the Services, and (b) subject to the terms and conditions of this Agreement.

Subscription. We offer our Users access to some information on a subscription-free basis; no User registration is required to access that information. Additional information is available for registered Users who have acquired a two-week, one-quarter, or one-year prepaid recurring subscription plan. To get registered, User shall provide the following personal information: first name, last name, email address, phone number and country name. If You register to any of our recurring subscription plans, you agree to pay a fee to get access to additional information in accordance with fee terms in effect at the time that each fee is due and payable.

Billing. As indicated on the applicable Registration Form, the Project will charge Customer in advance for two-week long access under a Visiting Plan, or three-month long access under an Exploring Plan, or one-year long access under a Living-in Plan. The subscription fee shall not increase during the paid Subscription Period. When User subscribes to the Services, Customer must give the Project a valid phone number and a valid email address and choose a payment method. 

Customer Identity and Authority to Enter this Agreement. Customer agrees to provide current and accurate information in all electronic Registration Forms submitted to the Project in connection with the Services. Customer agrees not to impersonate or misrepresent in any way its affiliation or authority to act on behalf of any person, company, or other entity. By accepting this Agreement and/or subscribing to the Services, Customer warrants and represents that Customer has the legal authority and capacity to enter into the Agreement on his/her/its jurisdictions. 

Ineligible Parties. To the extent permissible by law, User is ineligible to use the Services if: (a) User, or his/her associate using the Services, is under 18 years old, (b) User, or his/her associate using the Services, has been convicted of any computer or Internet related crimes.

Customer’s Privacy. Please review the Project’s Privacy Policy which explains how We use information that You submit to the Project. The Privacy Policy is hereby incorporated by reference.

Confidential Information. 

• Except as provided in Project’s Privacy Policy, the Parties agree to use Customer’s Confidential Information only for the purpose of performing the Party’s obligations of this Agreement. Customer understands and agrees that the Project can transfer and store Customer’s data, which was gathered by the Services, to fulfil Project’s obligations under this Agreement. 
• Parties agreed that the Project will keep Customer’s Confidential Information for a period of one (1) year following the expiration of the last subscription period or termination of the Services in confidence and will not disclose any of that information to any Third Party without the prior written consent of Customer. The Project shall use the same degree of care it would use with respect to its own Confidential Information in order to prevent the unauthorised disclosure to a Third Party, but can in no event use less than reasonable care.  
• The obligations to protect Confidential Information in this Section shall not apply to information which: (a) is or becomes publicly known through no act or failure to act on the part of the receiving Party or (b) is required to be disclosed by law. Customer also agrees that the logos, trademarks or other identifying characteristics of Customer are not Confidential Information and that the Project may identify Customer as a customer, provided that such reference does not include any Confidential Information. 

Right to Use the Services and Ownership.

• Subject to User’s compliance with the provisions of the Agreement, User is granted a non-exclusive, non-transferable, revocable, fee bearing, limited right to access and use the Services strictly in accordance with the terms and conditions of this Agreement. You agree not to, and You will not permit others to: (a) sell, licence, lease, rent, assign, transfer, pledge, share, outsource, disclose or otherwise commercially exploit the Service and any of your rights under this Agreement with or to anyone else or (b) violate any applicable laws, (c) use the Services for any activities or content that is illegal under applicable law, or (d) make the Services available to any third party.
• All intellectual property rights evidenced by or embodied in the Services, are owned exclusively by the Project. The Website and its entire contents, features and functionality (including, but not limited to, all information, text, displays, images, video and audio, software, and the design, selection and arrangements thereof) are owned by Us, licensors or other providers of such material and are protected by Ukrainian and international copyright, trademark, patent, trade secret and other intellectual property and proprietary rights laws. The rights granted to User are limited to those expressly stated in this Agreement. No additional rights are being granted by implication or otherwise and all such rights are expressly reserved. Unless indicated otherwise, a User may view, download, copy, and print Project’s documents from the Services, as long as such documents are only for User’s use and are not displayed, distributed, customised, including defacing or removing copyright, trademark or other intellectual property ownership notices. 
• Any ideas, suggestions, modifications and the like made by User with respect to the Services and/or the Website (collectively, “Suggestions”) shall be the Project’s property regardless of whether the Project chooses to exercise its rights to incorporate such ideas, suggestions or modifications into the Services. The Project shall be free to use, copy, modify, publish, or redistribute the Suggestions for any purpose and in any way without any credit and/or any compensation to User.

Conduct and Content. User will use the Services in a businesslike and reasonable manner in accordance with the law. User will be responsible for its conduct while using the Services, as well as for any content Customer posts, distributes, transmits or solicits from others while using the Services. User will conform with all applicable laws, regulations, and Project’s policies regarding on-line conduct and content.

Links to Third-Party Sites. The Services are linked to other websites that are not the Project Internet properties (collectively, “Third-Party Sites”). Certain areas of the Website allow You to interact with such Third-Party Site and You may be transferred to a Third-Party Site through a link. The Project is providing links to the Third-Party Sites as a convenience to You. You access and use them entirely at your own risk. The Project does not verify, make any representations or take responsibility for such Third-Party Sites, including, without limitation, the truthfulness, accuracy, legality, quality or completeness of the content, copyright compliance, services, links displayed and/or any other activities conducted on or through such Third-Party Sites.

• You acknowledge and agree that the Project will not, under any circumstances, be responsible or liable, directly or indirectly, for any goods, services, information, resources and/or content available on or through any Third-Party Sites and/or Third-Party dealings or communications, or for any harm related thereto, or for any damages or loss caused or alleged to be caused by or in connection with your use or reliance on the content or business practices of any Third Party. Any reference on the Services to any product, service, publication, institution, organisation of any Third-Party entity or individual does not constitute or imply Project’s endorsement or recommendation.
• You acknowledge and agree that the Third-Party Sites may have different terms of use, privacy policies, user guides, and business practices than those of the Project, and You further acknowledge and agree that your use of such Third-Party Sites is governed by the respective Third-Party Site’s terms of use, privacy policy, and/or user guides. You hereby agree to review and comply with any and all terms of use, privacy policies and user guides of any of Third-Party Sites.

Use of Interactive Services. Any support tools, chat rooms, forums, blogs, or additional interactive tools associated with the Services are intended as a tool to converse about Customers’ experience staying/living in Ukraine. Customers may use these interactive services to offer/solicit business, goods and/or services. 

Prohibited Uses. We put constant efforts to enhance the quality of the Services and to protect Users, and the Internet community as a whole, from illegal, irresponsible, or disruptive Internet activities. Therefore, Users may not: 

• Utilise the Services in connection with any illegal activity. Specifically, User may not use any of the Services, directly or indirectly, to commit a computer crime, transmit or store illegal content, or content or software in violation of intellectual property and copyright laws. Without limiting the general application of this rule, Users may not: 
  • Reproduce, modify, distribute or duplicate in any form, whether for commercial purposes or not, any information found on the Website. 
  • Utilise the Services to copy material from a Third Party (including text, graphics, music, videos or other copyrightable material) without his/her/its proper authorisation; 
  • Utilise the Services to misappropriate or infringe the patents, copyrights, trademarks or other intellectual property rights of any Third Party; 
  • Utilise the Services to traffic in illegal drugs, illegal gambling, obscene materials or any other products or services that are prohibited under applicable law; 
  • Utilise the Services to export encryption software to points outside Ukraine in violation of applicable export control laws; 
  • Utilise the Services to forge or misrepresent message headers, whether in whole or in part, to mask the originator of the message; or 
  • Utilise the Services in any manner that violates applicable law. 
• Utilise the Services in connection with any tortious or legally actionable activity. Without limiting the general application of this rule, Users may not: 
  • Utilise the Services to publish or disseminate information that (i) constitutes slander, libel, or defamation, (ii) discloses the personal information or likeness of a person without that person’s consent or (iii) otherwise violates the privacy rights of any person;  
  • Utilise the Services to threaten persons with bodily harm, to make harassing or abusive statements or messages, or to solicit the performance of acts or services that are illegal under applicable law; or 
  • Utilise the Services in connection with any other disruptive or abusive activity. 
• Utilise the Services to disrupt Project’s operations or Third Party’s operations. Specifically, User may not use any of the Services, directly or indirectly, to initiate, transmit, contribute, hack, or crack, direct or attempt any attack, or send bandwidth saturation, malicious or potentially damaging network messages to any Device, whether owned by the Project or not. Without limiting the general application of this rule, Users may not:
  • Utilise the Services to cause denial of service attacks against the Project or other Internet users or to otherwise degrade or impair the operation of Project’s servers and facilities or the servers and facilities of other Internet users; 
  • Utilise the Services to subvert, or assist others in subverting, the security or integrity of any Project’s systems, facilities or equipment; 
  • Utilise the Services to gain unauthorised access to the computer networks of the Project or any other person; 
  • Utilise the Services to provide passwords or access codes to persons not authorised to receive such materials by the operator of the system requiring the password or access code; 
  • Utilise the Services to (i) forge the signature or other identifying mark or code of any other person, (ii) impersonate or assume the identity or any other person, or (iii) engage in any other activity (including “spoofing”) to attempt to deceive or mislead other persons regarding the true identity of the User (excluding the use of anonymous remailers or Internet nicknames); 
  • Utilise the Services to distribute or post any virus, worm, Trojan horse, or computer code intended to disrupt services, destroy data, destroy or damage equipment, or disrupt the provision of the Services in any other manner; 
  • Utilise the Services to conduct port scans or other invasive procedures against any server (except the server(s) for which User is an authorised system administrator); 
  • Utilise the Services to distribute, advertise or promote software or services that have the primary purpose of encouraging or facilitating unsolicited commercial email or SPAM;
  • Utilise the Services to solicit or collect, or distribute, advertise or promote, email address lists for the purpose of encouraging or facilitating unsolicited commercial email or SPAM; 
  • Utilize the Services in any manner that might subject the Project to unfavorable regulatory action, subject the Project to any liability for any reason, or adversely affect Project’s public image, reputation or goodwill, including, without limitation, sending or distributing sexually explicit, hateful, vulgar, racially, ethnically or otherwise objectionable materials as determined by the Project in its sole discretion; 
  • Attempt to attack, disrupt, or abuse the support and contact-related mechanisms of the Project, including, but not limited to, telephone lines, email addresses, and contact/signup forms; 
  • Modify, make derivative works of, disassemble, decrypt, reverse compile or reverse engineer any part of the Service; or
  • Utilise the Services in any other manner to interrupt or interfere with the Internet usage of other persons. 

Content Moderation. The Project may moderate User’s content to prevent the prohibited one from being posted but the Project is not responsible for any unintended or prohibited content that User may find on the Website before such content will be deleted by the Project. User agrees that the Project has no liability or responsibility for the actions of other Users or any content any User may post on the Website. 

Disclaimer of Warranty and Limitation of Liability.

• The Project does not guarantee the accuracy of information found through its Services. The Services are provided to User “as is” or “as available” and with all faults and defects without warranty of any kind. The Project makes no other warranties or representations, express or implied, statutory or otherwise with respect to the Services, including all implied warranties of service quality or accuracy, timeliness, correctness, or reliability of the data offered by any Third Party. User should not assume that the information provided is always up to date or that the Website contains all the relevant information available. We undertake no obligation to verify or maintain the currency of such information. No advice or information, whether oral or written, obtained by User from the Project or through or from the Service shall create any warranty or other obligation not expressly stated in this Agreement. User’s reliance on information found through its Services is at his/her/its own risk.
• The Project cannot guarantee any User any results from his/her/its use of the Services. Without limiting the foregoing, We provide no warranty or undertaking, and make no representation of any kind that the Services will meet your requirements, achieve any intended results, be compatible or work with any other software, websites, systems or services, operate without interruption, meet any performance or reliability standards or be error free or that any errors or defects can or will be corrected. Any negative or positive result that might occur after User obtained access to Services, are the result of User’s own personal choices. If your use of materials from the Website results in the need for servicing, repair or correction of equipment or data, You assume any costs thereof.  
• Without limiting the foregoing, We make no representation or warranty of any kind, express or implied: (a) as to operation or availability of the Services, or the information, content, and materials or products included thereon; and (b) that the Services, their servers, the content, or emails sent from or on behalf of us are free of viruses, scripts, trojan horses, worms, malware, timebombs or other harmful components.
• Under no circumstances shall the Project be liable for any damages or injury, including any direct, indirect, incidental, special, consequential, punitive or other damages (including, but not limited to, damages for loss of profits, for loss of data or other information, for business interruption, for personal injury, for loss of privacy) arising out of or in any way related to the use of or the inability to use the Services, or other circumstance or loss involving the Services, even if User has advised the Project in advance of the possibility of such damage and even if the remedy fails of its essential purpose.
• Applicable laws may not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the above limitations or exclusions may not apply to Customer. However, in no event shall Project’s aggregate liability to you or any Third Party for damages, losses, and causes of action exceed the amount paid by Customer, if any, for accessing the Services or if no amounts have been paid, 200 Ukrainian hryvnia. Customer agrees to bring any and all actions within one year from the date of the accrual of the cause of action, and that actions brought after this date will be barred.

Access Requirements. Except as explicitly set forth herein, User is solely responsible for acquiring and maintaining all of the equipment, software and services necessary to access and make use of the Services, including without limitation paying all fees and other costs related to Internet access. 

Security. User will put reasonable efforts to prevent unauthorised access from his/her/its account to the Services. User will immediately report to the Project any unauthorised access from his/her account, including but not limited to the use of account, password, or any other breach of security. User will not access another’s account, nor disrupt, interfere, or limit the functioning of the Services. User will not solicit Third Party’s password for any reason. If User gains access to any unauthorised information, then User is required to report such access to the Project immediately and destroy any and all electronic or hard copies of such information. 

Indemnity. User agrees to indemnify, hold harmless, and defend the Project, its officers, employees, agents, and/or third party information providers, or other connected parties from and against all losses, damages, costs, and attorney’s fees (“Claims”) and demands stemming from (a) violation of this Agreement or any action, whether intentional, malicious, unintentional, wrongful or negligent, related to Customer’s account, (b) User’s use of the Services, (c) User’s violation of any law or regulation, (d) User’s violation of any right of a third party, (e) any action of other person, or persons, who use Customer’s account. The Project does not indemnify User against such Claims made against User by others as a result of User’s use of the Services.

Reporting Violations. The Project encourages Users to report any violations of this Agreement by email to: [email protected], including in any such report the name of the offending domain and the type of abuse in the “subject” field of the email. 

Reservation of Rights. The Project reserves the right to cooperate with appropriate legal authorities in investigations of claims of illegal activity involving Project’s Services and Users. The Project reserves all other rights to respond to violations of this Agreement to the extent of applicable law and in accordance with any applicable contractual obligations. The Project may utilise technical means to monitor communications into, and out of, its Website to prevent the introduction of viruses or other hostile code, to prevent intrusions and otherwise to enforce this Agreement and each User agrees that the Project is authorised to monitor its communications through the Website for such purposes. 

Cancellation of Subscription. Customer can stop using the fee-based Services and cancel the Subscription at any point and for any reason and should not be charged for his/her/its next billing cycle. Customer’s request to terminate the Agreement earlier and refund the portion of the subscription fee shall be submitted by email to [email protected]. The refund amount will be determined based on the following: 

• If Customer has acquired a Visiting Plan, there will be no refund for any early cancellation. 
• If Customer has acquired an Exploring Plan, then the Project will refund 65% of the paid Exploring Plan fee provided that Customer’s termination request is submitted within one month after paying the Exploring Plan fee; and, correspondingly, the Project will refund 30% of the paid Exploring Plan fee provided that Customer’s termination request is submitted within two months after paying the Exploring Plan fee.
• If Customer has acquired a Living-in Plan, then the Project will refund 90% of the paid Living-in Plan fee provided that Customer’s termination request is submitted within one month after paying the Living Plan fee; 80% of the paid Living-in Plan fee provided that Customer’s termination request is submitted within two months after paying the Living Plan fee; 70% of the paid Living-in Plan fee provided that Customer’s termination request is submitted within three months after paying the Living-in Plan fee; and so forth. The Project will refund 5% of the paid Living-in Plan fee provided that Customer’s termination request has been submitted within eleven months after paying the Living-in Plan fee.

Breach of the Agreement. User will be in breach of this Agreement if User fails to comply with the terms and conditions of this Agreement, including the Privacy Policy. If the Project learns of User’s failure to comply with this Agreement, the Project will  respond  to  the  applicable User and may, in Project’s sole discretion, take any of the following actions, in accordance with the severity and duration of the violation: 

• Warn the User; and/or
• Suspend the offending User from the Services with or without notice; and/or
• Terminate the offending User from the Services; and/or 
• Impose fees or charges on the offending Customer account; and/or 
• Take other action in accordance with this Agreement or applicable law. 

Termination of Service.  This Agreement shall remain in effect until terminated by You or by Us. User agrees that he/she/it may terminate this Agreement at any time and for any or no reason and cease all use of the Services. User agrees that the Project can terminate this Agreement at any time subject to Project’s refund obligations described in “Cancellation of Subscription” Section. Customer agrees that the Project will have no refund obligations if its decision to terminate the Agreement is caused by Customer being in breach of this Agreement. Termination of this Agreement will not limit any of Project’s rights or remedies at law or in equity in case of breach by User (during the term of this Agreement) of any of User’s obligations under the present Agreement.

The following provisions of this Agreement shall survive even after its termination.

Governing Law. Any controversy or claim arising out of or relating to this Agreement, the formation of this Agreement or the breach of this Agreement, including any claim based upon arising from an alleged tort, shall be governed by Ukraine’s laws. Any claim brought pursuant to this Agreement shall be brought in a court in Kyiv, Ukraine and venue for any such claim shall be proper in the appropriate court.

Dispute Resolution. Parties agree that “Dispute” is to be given the broadest possible meaning that will be enforced.

• Negotiations. If User has a Dispute with the Project or any of Project’s officers, employees, attorneys and/or agents, User must send a written notice to the Project to give the Project the opportunity to resolve the dispute informally through negotiation. The notice of dispute shall set forth the name, address, and contact information of the Party giving it, the facts giving rise to the dispute, and the relief requested. The notice of dispute shall be sent via email [email protected]. In the event of a dispute, We will send any notice of dispute to your email address. You and Us will attempt to resolve any Dispute through informal negotiation within 60 (sixty) days from the date the notice of dispute is sent. 
• Litigation. If the Dispute is not resolved within 60 days from the date the notice of dispute is sent, User or the Project may pursue its claim in a proper Ukrainian court in Kyiv, Ukraine. 
• Class Action Waiver. Any Dispute resolution proceedings will be conducted only on an individual basis and not in a class or representative action or as a named or unnamed member in a class, consolidated, representative or private attorney general legal action, unless both User and the Project specifically agree to do so in writing following initiation of the litigation. 

Waiver of Rights. User agrees that the only way to waive rights under this Agreement is explicitly and in writing. Except as provided herein, the failure to exercise a right or to require performance of an obligation under this Agreement shall not effect Party’s ability to exercise such right or require such performance at any time thereafter nor shall be the waiver of a breach constitute waiver of any subsequent breach. No failure to exercise, and no delay in exercising, on the part of either Party, any right or any power under this Agreement shall operate as a waiver of that right or power. Nor shall any single or partial exercise of any right or power under this Agreement preclude further exercise of that or any other right granted herein.

General. 

• User recognizes that this Agreement, along with Project’s Privacy Policy and other documents expressly incorporated by reference, constitute the complete agreement between User and the Project. User agrees that if any provision in this Agreement is deemed to be invalid, unlawful or unenforceable for any reason, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law and all other terms and conditions shall remain in full force and effect. 
• The Parties are independent contractors and nothing contained in this Agreement places either in the relationship of principal and agent, master and servant, partners or members of a joint venture. Neither Party has, expressly or by implication, or may represent itself as having, any authority to make contracts or enter into any agreements in the name of the other Party, or to obligate or bind the other Party in any manner whatsoever. 
• Any headings herein are for convenience only and are not part of this Agreement. 
• Except as otherwise expressly provided in this Agreement, nothing in this Agreement is intended, nor shall anything herein be construed to confer any rights, terms or equitable, in any Person other than the Parties hereto and their respective successors and permitted assigns.

Force Majeure. Neither Party is liable for any default or delay in the performance of any of its obligations under this Agreement if such default or delay is caused, directly or indirectly, by forces beyond such Party’s reasonable control, including, without limitation, fire, flood, acts of God, labor disputes, accidents, acts of war or terrorism, interruptions of transportation or communications, supply shortages or the failure of any Third Party to perform any commitment relative to the production or delivery of any equipment or material required for such Party to perform its obligations hereunder.

Marketing. Customer agrees that during the term of this Agreement the Project may publicly refer to Customer, orally and in writing, as a Customer of the Project. Any other public reference to Customer by the Project requires the written consent of Customer.

Local Laws & Export Control. The Project controls and operates the Services from Ukraine and some services may not be appropriate or available for use in other locations. If User uses the Services outside Ukraine, User is responsible for following applicable local laws and regulations.

Notices & Electronic Communications. All notices and demands required or contemplated hereunder shall be in writing and shall be deemed to have been duly made and given upon date of delivery if delivered by email to the notice address provided by each Party. The communications between User and the Project use electronic means, whether you visit the Website or send emails to the Project, or whether the Project posts notices on the Website or communicates with you via email. For contractual purposes, You (a) consent to receive communications from the Project in an electronic form; and (b) agree that all terms and conditions, agreements, notices, disclosures, and other communications that the Project provides to You electronically satisfy any legal requirement that such communications would satisfy if it were to be in writing. The foregoing does not affect your statutory rights. Where the Project requires that You provide an email address, You are responsible for providing the Project with your most current email address. In the event that the last email address You provided to the Project is not valid, or for any reason is not capable of delivering to You any notices required/permitted by the Agreement, Project’s dispatch of the email containing such notice will nonetheless constitute effective notice.

Contact Us. Please use [email protected] to request any help/support from the Project regarding the Services. Please use [email protected] to make any suggestions/comments regarding the Services. Please use [email protected] when You need to contact Us for any other reason.